S
She/Her/Hers
Sam
I am a Public Relations and Advertising major at Chapman University with two minors in Psychology and Spanish. I love taking photos, watching baseball, going to the beach, and hanging out with friends...
I am a Public Relations and Advertising major at Chapman University with two minors in Psychology and Spanish. I love taking photos, watching baseball, going to the beach, and hanging out with friends.
Endorsements
Campus professional
About Me
Chapman University
Advertising, Psychology
Class of 2024
San Jose, CA, USA
Interests
Advertising
Tv shows
Photography
Interview Questions
Beyond Meat
Advisory Panelist
Describe your food and beverage choices during the holiday season (including brands - if relevant).
During the holiday season I gravitate more towards sweet foods and beverages. A lot of baking gets done in my household so cookies and treats become a part of the routine. For the meals we eat on the holidays themselves there is a lot of turkey, prime rib, mashed potatoes, sparkling cider, bread rolls, and vegetables.
Beyond Meat
Brand Marketing Intern
How can a brand differentiate themselves in the market across their competitors, and what is a brand that does this well today?
Brands can differentiate themselves in many ways across different targets. Within the Gen Z target, the main way that brands are differentiating themselves is through a strong use of social media and humor. A brand that is doing this well is Wendy's and their Twitter account. Their tweets spark a lot of engagement and cross platform conversation that boosts their brand image.