What's your favorite brand right now & why?
My favorite brand right now is Alimentari Flaneur. It's a market brand with a pop-up at the Lower East Side's Essex Market, and with catering gigs around the city. The brand's founder pulls inspiration from Italian and French corner markets to build a succint, gorgeous brand landscape and product line.
Poparazzi
Product Testing Focus Group
If you were the marketing manager for Poparazzi, describe where you would focus the majority of your resources for a fall launch on your campus?
I would focus resources on large campus events and organizations, especially during the opportune, festive Halloween period currently going on. Greek life functions (haunted houses, fundraisers, etc.) could benefit from Poparazzi-branded photobooths, wherein each print-out has the Poparazzi logo and a QR code to download the app, for example.
Poparazzi
Product Testing Focus Group
What is one creative concept that you think would resonate and excite students about Poparazzi?
A Poparazzi campaign that would allow students to snap photos in-app and potentially be featured (temporarily) on a screen in Times Square