Interview Questions
Proper Wild
Full-Time Content Creator

How / where do you seek inspiration? Please share your social handles
Classic Bollywood films, particularly those starring Madhubala, Meena Kumari, and Waheeda Rehman, are a major source of inspiration for me. Their grace, elegance, and use of minimalism—bold eyeliner, radiant skin, expressive eyes—to convey so much without using words has an enduring quality.
Proper Wild
Full-Time Content Creator

If you could build your own brand, what would it be and how would you make it culturally relevant?
"Saan," which translates as "breath" or "essence" in several South Asian languages, is the name of the makeup line I would develop if I could start my own company. Lightweight, breathable items that accentuate rather than mask natural features would be its main focus.Think ayurveda tints, rice powder mattifiers, or kajal-inspired eyeliners, but packaged in stylish, eco-friendly packaging. The goal would be to combine traditional beauty practices with contemporary simplicity.
Proper Wild
Full-Time Content Creator

Who are your social media crushes right now? Brands, influencers, creators.
Sol de Janeiro, Katie Fang, Huda Kattan, Nyma Tang, and Rare Beauty.