I led a social media campaign for a wellness brand that aimed to boost engagement and brand awareness around self-care. We created a series of relatable, user-generated content prompts encouraging followers to share their daily wellness routines using a unique hashtag. To make it more engaging, we partnered with micro-influencers who shared authentic stories and tips. The campaign included a mix of short videos, testimonials, and interactive polls. As a result, the brand saw a 40% increase in engagement and a significant boost in community growth over six weeks, with many followers expressing a deeper connection to the brand’s values.

I start by understanding the different segments of the audience, including their interests and needs. I focus on inclusive storytelling that highlights diverse perspectives and experiences. Using clear and accessible language and visuals helps make the content welcoming to everyone. I prioritize authenticity and empathy to build genuine connections. Finally, I gather feedback regularly to refine the content and ensure it resonates across different groups

I naturally gravitate toward wellness, skincare, and fashion brands that feel authentic and visually inspiring. I’m drawn to content that blends aesthetics with real value. This could be product education, personal routines, or behind-the-scenes moments. I especially love when brands show a strong sense of identity. It’s important they connect with their community in a genuine and relatable way. Thoughtful storytelling, founder-led content, and user-generated posts really capture my attention and keep me engaged.