I’m very involved in several organizations that keep me connected across campus. I’m the Styling Director for the Student Merchandising Association, where I work with other students to style fashion shows and produce a biannual trend forecasting lookbook. I’m also the Social Media Director for Rouge Magazine, helping guide creative direction and produce behind-the-scenes content for editorial issues. In addition, I’m a Social Media Assistant for Strike Magazine, where I help manage content creation and engagement. Outside of fashion and media, I’m also an active member of the Asian American Student Association, which allows me to stay connected with the wider student community. Being part of these groups has helped me build a strong network and stay involved in both creative and cultural spaces on campus.

I would host sampling events in high-traffic areas like Tate Plaza, where hundreds of students pass through on their way to class or to grab food. This location is especially busy during class changes, making it the perfect opportunity to hand out Vita Coco directly to students on the go. Since the weather can get hot, offering a cold Vita Coco would give students a refreshing boost and help them see the brand as the ideal drink for staying hydrated between classes. To make the event more engaging, I would create an inviting setup with music and signs to draw people in, while also encouraging them to take photos or share their experience on social media. This way, the brand reaches students in person and continues to spread online, creating more awareness and excitement on campus.