My strategy for making content for a brand like yours is to keep it authentic, aesthetic, and aligned with the lifestyle your product supports. I focus on storytelling that feels natural and relatable—highlighting real moments where the product fits into my daily life, like hiking in Flagstaff or spending time outdoors. I use short-form video to capture these moments with soft visuals, trending sounds, and playful edits, while balancing brand voice with personal connection. I aim to create content that doesn’t feel like an ad, but like something my audience would genuinely save, share, or be inspired by.

I enjoy hiking, swimming and being outdoors!

For Zulu Athletic, I’d create content that ties directly into my active lifestyle in Flagstaff, where I’m constantly outdoors and hiking. One idea is a “What I Pack for a Flagstaff Hike” mini haul, featuring my Zulu bottle along with trail essentials, styled like a GRWM for nature lovers. Another is a playful “Thirst Level Test” series, where I rate different hikes based on how quickly I finish my Zulu water—with funny commentary and dramatic sips to highlight the bottle’s durability and capacity. Lastly, I’d do a calming “Golden Hour Hydration Check,” filming scenic moments around Flagstaff—like sipping water on a mountain ledge or in a wildflower field—with soft edits and trending sounds to visually connect wellness and the outdoors.