I’d create short, eye-catching videos that show the product in real life at the point of purchase. This could include quick “grab it off the shelf” moments, close-ups of the packaging, taste-test reactions, and simple text overlays that highlight flavor, better-for-you ingredients, and why it’s an easy impulse buy. The goal would be to make the snack feel fun, craveable, and instantly understandable within a few seconds.

I focus on making people feel seen first. I use strong hooks, relatable moments, and clear storytelling to pull viewers in, then invite interaction through questions, captions, and natural prompts in the video. I also engage back by responding to comments and using feedback to shape future content so the audience feels part of the conversation.

Content that blends relatability with personality. I’m strongest when I can turn everyday moments (snacking, cravings, routines) into short, engaging stories that feel natural and entertaining, while subtly highlighting the product as part of real life rather than an ad.