For content creation, I leverage Canva and Adobe Creative Suite (Photoshop, Premiere Pro) for polished visuals and videos, CapCut for quick TikTok edits, and ChatGPT for ideation and caption refinement. My illustration skills are intermediate—I can create clean vector graphics and custom templates—while my video editing is advanced, specializing in short-form, platform-optimized content (dynamic cuts, text overlays, and trending audio syncing). I pair these with analytics tools like Meta Business Suite and TikTok Creative Center to ensure data-driven creative decisions.

My creative process begins with deep audience research—mining Reddit threads, comments, and search trends to identify unmet needs—then fuses these insights with trending formats (like TikTok templates or viral sounds) to create hybrid concepts that feel both fresh and hyper-relevant. I prioritize platform-native packaging (e.g., Instagram carousels for education, TikTok skits for entertainment) and validate ideas through rapid testing, using early engagement metrics (saves, shares) to refine winners into scalable content series. This approach ensures every piece balances virality with strategic value, adapting quickly to algorithm shifts while staying rooted in audience psychology.

I follow industry leaders (like Matt Navarra and Social Media Today), use trend-tracking tools (TikTok Creative Center, Google Trends), analyze competitor accounts weekly, and participate in marketing communities (r/socialmedia, LinkedIn groups). I also dedicate 30 minutes daily to scroll trending pages with a critical eye—noting emerging formats, sounds, and engagement patterns—then test the most relevant ones in controlled experiments. This mix of structured research and hands-on platform immersion ensures I spot shifts early while filtering out fleeting fads.