Interview Questions
Insomnia Cookies
Late night vibe: u up? Content Creators

Are you near an Insomnia Cookies and What’s the address of the nearest Insomnia Cookies to you? Find a bakery here: https://insomniacookies.com/findaninsomnia
Yes: 200 E. Abram St. Suite 100, Arlington, TX, 76101
Insomnia Cookies
Late night vibe: u up? Content Creators

Name the two ideas that are in the thought starters that you’d like to execute for this gig.
Idea A - “Midnight Text Craving” Frame the campaign like a flirty late-night text: “You up? I’m craving warm cookies.” Use that copy across SMS, push notifications, Instagram Stories, and TikTok like an alluring whisper in the night.
Visuals: dim rooms, phone screens, lighting faces, someone lying in bed with a cookie box in hand. Offer: When you respond “yes,” get a 20–30 min delivery promo or free cookie add-on.
Why I like it: It matches “you up?” intimately, feels like spontaneous treat-ordering, and fits messaging channels (SMS/push) really well.
Idea B - “Roommate Cookie Pact”
Hook: Roommates lying around, one whispers: “You up? …cookies?” The other’s eyes snap open instantly. Quick B-roll montage: slipping on sweats, laughing in the hallway, dramatic slow-mo of the apartment door slamming shut, car keys jingling, neon lights on the way. Payoff: them opening the Insomnia Cookies box like it’s a treasure at 1:47 AM.
Tagline: “Late-night cravings hit harder with the crew. You up?”
Insomnia Cookies
Late night vibe: u up? Content Creators

Do you live on or near campus?
Yes