Saivinayak Devarakonda Profile Image

Saivinayak Devarakonda

Finance and marketing student passionate about leveraging social media, creator collaborations, and AI-powered strategies to drive growth.

Finance and marketing student passionate about leveraging social media, creator collaborations, and AI-powered strategies to drive growth.

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Campus professional

About Me

UT Austin

Austin, TX, USA

bachelor of business administration in finance

Class of 2027


The university of texas at austin

business administration, Wealth Management

Class of 05/2027


Indiana University at Bloomington

Finance & Real Estate

Class of 05/2024


Austin, TX, USA

Skills

Proficient in social media marketing on instagram, utilizing various strategies to increase engagement, followers, and conversions.
Content and Marketing Strategy
Advertising Strategy

Interests

Social media
Business
Creative strategy

Interview Questions

Elixir Shots

Social Media Strategist (Owned Channel)

Elixir Shots Profile Image

What's a way an IG account can get more followers?

An effective approach I have found for growing an Instagram presence involves strategically connecting with the target audience and fostering meaningful engagement. By following individuals who fit the account’s target market, those whose interests, demographics, or behaviors align with the brand, the content reaches people who are genuinely interested and receptive. Equally important is maintaining active interaction with followers through thoughtful comments, responses, and participation in conversations, which strengthens relationships and cultivates a sense of community. This combination of targeted connections and consistent engagement helps build a loyal and engaged following that is genuinely invested in the content.

Elixir Shots

Social Media Strategist (Owned Channel)

Elixir Shots Profile Image

Can you provide an example of a successful marketing campaign you have analyzed?

One campaign I analyzed that stands out was for my own e-commerce brand, where I ran paid ads across TikTok, Facebook, and Google. I tested different creative formats and messaging to see what drove the highest engagement and conversion. Through A/B testing, I found that short, relatable, UGC-like videos outperformed static ads by over 40% in click-through rates. By refining targeting and creative direction based on these insights, the adapted testing campaigns consistently brought in over 2,000 weekly website visitors and $3,000 in monthly revenue. That experience taught me how to interpret performance data, identify what resonates with audiences, and adjust strategy quickly - skills I now apply when analyzing marketing campaigns for other projects.

Elixir Shots

Social Media Strategist (Owned Channel)

Elixir Shots Profile Image

How do you stay updated on the latest digital marketing trends?

I stay updated on digital marketing trends by combining daily research with hands-on exploration. I follow leading creators and marketers from their industries on platforms like TikTok, Instagram, and LinkedIn to spot emerging content styles and engagement strategies early. I also keep up with mentors and analytic tools to understand shifts in algorithms and audience behavior. Beyond that, I like testing new formats myself - whether it’s short-form video edits or interactive content — to see what performs best in real time. Staying curious and experimenting consistently helps me anticipate what’s next and apply fresh ideas to every campaign I work on.

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