Interview Questions
standfordstudents
TikTok Creator/Brand Ambassadoor for Brands

What social media strategies have you used to grow your audience?
I’ve employed strategies such as creating consistent, value-driven content, engaging directly with followers through comments and polls, and leveraging trends and hashtags to boost visibility. I also track analytics to learn what resonates best and adjust accordingly, which has helped me steadily grow reach and engagement
standfordstudents
TikTok Creator/Brand Ambassadoor for Brands

How would you engage students to represent a brand authentically on campus?
I would engage students by creating authentic, relatable experiences that connect the brand to their daily lives. Instead of just promoting, I’d encourage storytelling, sharing how the brand adds real value. I’d use peer-to-peer conversations, campus events, and social media to spark genuine interest, and I’d empower student representatives to express the brand in their own authentic voice. This way, students don’t feel ‘marketed to’ but rather see the brand as part of their community