One way to build community around Barcode is to have the brand sponsor pro athlete drinks for a campus game.For exaample, at Brooklyn College, Barcode can sponsor the Bulldog Basketball Team in one of their major collegiate games. This can build awareness and support from many students at the college along with the athletes that are playing the games.

I definitely believe that reviews are a key factor to consider. While reviews are optional, it is very helpful to understand what opinions consumers have about the products that they use whether it is positive or negative. While this doesn't always mean that reviews can completely change a purchase decision, it narrows down preferences and considerations that someone has about buying a product and whether it will be beneficial for them in the long run.

One of the most things that I look for before buying a product is the reviews that people have left. Personally, I think it's really important to look through the reflections of others that have tried a certain product and understand their opinions of it. While I may not have the same opinion as one person, it is why I go through multiple reviews, both positive and negative, to understand the pros and cons of the product as a whole. I also try to look through any information that reviewers share about themselves and whether I have the same values or lifestyle. That way, I can also get a sense of whether a product would be helpful for me.