Some effective strategies used to grow an audience include creating engaging Reels and interactive Stories, consistently posting 3–5 times per week, and using targeted hashtags that balance broad and niche interests.Encouraging interactions with stickers like polls and questions, optimizing profiles for search, and sharing authentic, value-driven content also help build a genuine and active following. Staying updated with new features and using data-driven insights ensures that the content resonates with the intended audience for long-term growth.

To engage students in representing a brand authentically on campus, it’s important to align the brand’s values with their own interests and lifestyle. Giving them creative freedom, real experiences with the product or service, and opportunities to share their genuine stories allows their peers to trust the message. Encouraging student voices, rather than scripted promotions, makes the representation feel natural and relatable.

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