She/Her/Hers
Sahira
I'm a marketing major with a minor in management at The University of Texas at El Paso with a concentration in data analytics. My hobbies are traveling, fashion design, editorial, volunteering at concerts and film and entertainment festivals.
About Me
The University of Texas at El Paso (UTEP)
Class of 2023
El Paso, TX, USA
Interests
Interview Questions
Bamboo Teaming
Marketing Communications Lead Internship
What technology tools/apps do you have experience in for marketing?
The tools I have experience in for marketing is Tableu, SQL, Excel, Square Up Metric, Adobe, Microsoft and Google.
Bamboo Teaming
Marketing Communications Lead Internship
Can you share an experience where you saw significant results from a marketing campaign you led/were a part of?
One impactful experience where I saw significant results from a marketing campaign was when I hosted my hometown’s first-ever comedy festival. I studied successful marketing strategies that resonated with our local culture and analyzed engagement metrics to determine what content our audience responded to most. I noticed a strong preference for entertainment-driven content, so I created an ad that leaned into that style. The audience loved it, and the campaign helped drive strong ticket sales, ultimately generating a 300% return on investment.
Bamboo Teaming
Marketing Communications Lead Internship
How do you approach developing a strategy for marketing communications?
The way I develop a strategy for marketing communications is by using the SWOT analysis strategy. I like to be organized and analyze the strength and weaknesses of a company. I'm a visual learner, therefore, I like to put my data and showcase my data through Tableau. Not only it reveals data but it showcases and segments consumer behavior, demographics and psychographics.