Sahana Ahuja Profile Image

She/Her

Sahana Ahuja

I’m the founder of The Launch Project, a global nonprofit with 3,000 members focused on gender equality. I am passionate about fashion, skincare, and makeup.

I’m the founder of The Launch Project, a global nonprofit with 3,000 members focused on gender equality. I am passionate about fashion, skincare, and makeup.

My Socials

Endorsements

Verified

Recently Active

Well Connected

UGC Creator

Campus professional

About Me

Washington University in St. Louis

Class of 2028


WASHINGTON UNIVERSITY, OLIN BUSINESS SCHOOL

Bachelor of Science in Business Administration, Marketing

Class of 05/2028


The Madeira School

McLean, VA, US

Class of 06/2024


WASHINGTON UNIVERSITY, OLIN BUSINESS SCHOOL

bachelor of science in business administration

Class of 05/2028


Washington D.C., DC, USA

Skills

Creativity
Exceptionally friendly, outgoing, and people-oriented
Expert short-form & long-form video editing (Final Cut Pro, Adobe Suite) • Data-driven social media growth and channel strategy • Creative scripting and storytelling that converts viewers into fans

Interests

Social media
Fashion design
Business

My Clubs and Associations

Student Conduct Board

Leader

Launch Project

Founder and President

Fitness Club

Member

My Portfolio

Interview Questions

SureThingCo

Content Creator for Viral Lashes Brand

SureThingCo Profile Image

How do you approach creating content that turns followers into fans?

First, I focus on being relentlessly valuable or deeply entertaining. I ask myself: does this post solve a problem, teach them something new, make them feel seen, or simply delight them? It's about giving them a reason to care beyond just the product. Then, I make authenticity non-negotiable. That means showing the bloopers, talking about what didn't work, and sharing the real stories behind the polished photos. Followers are smart; they can spot a facade from a mile away, but they'll rally around someone who feels genuine.Most importantly, I actively turn the spotlight on them. I ask questions in my captions, respond to comments with thoughtful answers, run polls about what they want to see next, and even feature their content. When people feel heard and valued, they stop being just an audience and start being advocates. It's that sense of belonging to a shared "tribe" that transforms a follower who casually double-taps into a true fan who will defend you, buy from you, and truly miss your content when you're gone.

SureThingCo

Content Creator for Viral Lashes Brand

SureThingCo Profile Image

What social media platform do you find most effective for a viral beauty campaign and why?

For a viral beauty campaign right now, it's almost impossible to beat TikTok. The entire platform is built for virality in a way that feels authentic and community-driven, which is perfect for beauty. Its algorithm is incredibly powerful at surfacing content to exactly the right audience, even if you have zero followers starting out. The short-form video format is ideal for those quick, mesmerizing transformations, satisfying swatches, and easy-to-follow tutorials that people love to watch and share. Plus, features like duets and stitches actively encourage participation, turning viewers into creators and sparking trends that can explode overnight. It's not just about posting an ad; it's about starting a movement or a trend that users willingly join, making TikTok the most dynamic and effective stage for a beauty campaign to truly catch fire.

ShopBack

Amazon Orders Content Creator

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What attracts you most about shopping on Amazon using ShopBack?

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