When I’m growing a new account, I focus on getting traction quickly by combining consistency, strong hooks, and learning from what’s already working.

At the start, I post frequently to increase the chances of hitting a video that performs well. Instead of overthinking each post, I focus on volume and testing different angles so I can see what the audience responds to.

I also spend time studying content in my niche. I look at videos that are getting strong views and engagement, then break down why they work and adapt those ideas in my own style so it still feels original.

Hooks and retention are a big priority for me. I make sure the first few seconds are attention grabbing and that the pacing keeps people watching all the way through, since that’s what really pushes content out to more people. I’ve also noticed that using trending audio can significantly boost performance, since it helps videos tap into existing attention and often improves how widely they’re distributed.

As I start to see what performs, I double down on those formats and refine them. That way the account grows faster because I’m not guessing, I’m building off real data and audience behaviour.

I usually focus on making the first few seconds feel instantly relevant and a little bit intriguing. Instead of just describing the place, I try to give people a reason to care right away. So rather than saying something generic, I’d frame it like “this is the cheapest study spot I’ve found in Brisbane” or “I didn’t expect this place to be this good.”

I also like to lean into curiosity. Phrases that make people feel like they’re about to discover something tend to work really well, especially for local spots that people might normally walk past without noticing.

And then I always think about who the video is for. If it’s students, I’ll highlight things like price, study vibe, or convenience. If it’s more general, I might focus on experience or uniqueness. Keeping it specific to a certain type of viewer helps the hook feel more personal and keeps people watching.

I keep my content engaging by combining trend awareness with proven storytelling structure.

First, I stay close to what’s currently working by actively studying TikTok and Reels—looking at hooks, pacing, and formats that are performing in my niche (student life, finance, and productivity). I don’t just follow trends, I adapt trends to fit the brand’s message so the content feels natural rather than forced.

Second, I focus heavily on strong hooks and retention. I structure videos to grab attention in the first 2–3 seconds, keep a fast pace, and use relatable scenarios or pain points so viewers feel like the content is speaking directly to them.

Finally, I test and refine. I pay attention to what performs best and double down on those formats (for my personal tiktok it has been photo carousels). That way, my content stays both on-trend and consistently effective for the brand’s goals.