I’m passionate about skincare and love brands like Rhode, Bubble, and Tatcha for their quality and aesthetic. I’m also really into fashion and enjoy shopping from clothing brands like Hollister, Aéropostale, and Princess Polly.

A successful content strategy I’ve found is starting with something eye-catching right away—whether it’s a new recipe, a unique outfit, or a final product reveal. Showing the end result first captures attention immediately, which is key for boosting engagement. Once the viewer is hooked, I transition into the steps behind it or share where it's from. This approach works well because people are more likely to keep watching when they know what they’re working toward.

When creating content for different target audiences, I always start by understanding who they are—their interests, challenges, values, and what kind of messaging resonates with them. From there, I tailor the tone, visuals, and content type to meet them where they are. For example, a younger audience might respond better to fast-paced, visual content like reels or TikToks, while a more professional audience might prefer clean, informative graphics and value-driven posts. I also pay attention to what performs well through analytics and adjust the strategy based on that feedback. My goal is always to make the audience feel seen and understood.