I’d make a TikTok with a trending audio that shows students looking tired, then cuts to me walking in with Insomnia boxes. Reactions of people grabbing cookies and laughing would make it fun and shareable. On Instagram, I’d post a carousel of cookie shots and group pics with a caption like “Nothing crashes a night like warm Insomnia Cookies.”

For my campus, I would plan a Cookie Crashers event around a high-energy student gathering like a football game watch party, or a late night study session at the library. I would bring warm cookies, milk, and Insomnia swag to make it feel fun and unexpected. I would promote through the event ahead of time with teaser posts and stories to build excitement. My goal would be to create a memorable experience that gets students talking and posting, while showing how Insomnia Cookies Make college nights more fun.

Yes, I have sold both online and in person through my small business, Sweet Sage Co., where I create and deliver care packages and gift baskets. I promoted my products through social media, created order forms, and managed packaging, delivery, and customer communication myself. From this experience I learned how important presentation and attention to detail are when selling, but I also learned the value of connecting with customers in a genuine way. It taught me time management, budgeting, and how to market products in a way that feels creative and personal, which has helped me grow my confidence in selling.