Safiya Mohammed
I'm an NYC based self-care and lifestyle content creator who has worked with over 200+ brands in the past three years.
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About Me
Fashion Institute of New York
Manhattan, New York, NY, USA
Class of 2026
New York, NY, USA
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Interview Questions
Puracy
Campus Sampling Ambassador
please confirm that your school allows sampling on campus
Yes, my school allows sampling
Puracy
Campus Sampling Ambassador
Describe a time you successfully promoted an event or product.
I successfully promoted Flo’s menstrual care products by hosting a sampling table at Whole Foods. I engaged shoppers by explaining the benefits in a clear and approachable way, giving out samples, and encouraging questions to build trust. Through direct interaction, I helped increase product awareness, drive interest, and create positive first impressions with new customers.
Puracy
Campus Sampling Ambassador
How would you engage students to try a new product on campus?
I would engage students by hosting a fun, interactive sampling table in a high-traffic area, where students can test the Stain Remover Pen on real fabric with live demos. I’d encourage participation through giveaways, before-and-after visuals, and social media challenges that show real results. I’d also partner with student orgs and sustainability groups to build trust and boost turnout through peer-to-peer promotion.