The lip case launched by Hailey Bieber's brand, rhode, is one recent celebrity brand news story that has really interested me. Firstly, it is a brilliant product in terms of generating profit as it has the potential to create dual sales, that of the case itself and of the rhode lip balm which it is designed to hold. Secondly, it indicates how this era of microtrends and influencers has brought the culture of consumerism to new extremes. Acquisition of goods is not based on need or on utility of the product, but rather is decided by what is considered trendy, and this product shows the brand's excellent understanding of this culture.