One of my most successful video content campaigns was for BloomSkin, a small clean beauty brand looking to increase awareness for their hydrating mist. I created a TikTok challenge called #GlowUpWithBloom, where users shared quick ‘before and after’ transformation videos using the mist, paired with a trending sound. To boost engagement, I: Partnered with micro-influencers to create initial buzz and showcase real results. Used TikTok’s trending hashtags to maximize visibility. Encouraged user-generated content by offering a giveaway for the best glow-up video. The campaign gained over 250,000 views in the first week, a 35% increase in engagement, and a 20% spike in online sales. More importantly, it helped establish BloomSkin as a go-to for effortless skincare. This experience taught me how to tap into viral trends, drive authentic engagement, and create video content that converts. I’d bring the same creativity and strategy to your brand’s content marketing efforts.

I stay up-to-date with social media trends by actively engaging with platforms like TikTok, Instagram, and Twitter (X), where trends evolve daily. I follow industry leaders, trend forecasting accounts, and influencer marketing reports to spot emerging content styles early. To stay ahead, I regularly check TikTok’s ‘For You’ page, trending sounds, and hashtag challenges, as well as Instagram Reels insights to see which formats are gaining traction. I also use tools like TrendTok, Creator IQ, and Sprout Social to track viral audio and engagement patterns. Beyond that, I’m part of creator and marketing forums where professionals discuss real-time shifts in social media culture. By blending data-driven insights with organic engagement, I ensure content stays relevant, viral-ready, and aligned with brand voice.

I'd love to cater to my fellow college students via social media.