Yes — I’m a former student athlete and played basketball.

I believe TikTok is the best platform for Pinch’s audience because it blends education, discovery, and authenticity better than any other platform right now. TikTok allows brands to show real results, real practitioners, and real client experiences in a way that feels approachable and trustworthy. The platform is especially strong for reaching busy professionals who value convenience, wellness, and self-care but still want to understand the why behind treatments. With short-form, story-driven content, Pinch can highlight its clinical expertise while still delivering that elevated, lifestyle feel that makes the service so appealing

I’d focus on finding influencers who already embody trust, professionalism, and an elevated lifestyle, not just big follower counts. I’d start by identifying micro, and mid-tier creators in wellness, beauty, skincare, and busy-professional niches (like working women, new moms, and entrepreneurs) who talk about convenience, self-care, and results. I’d look closely at engagement quality, audience demographics, and how they speak about treatments to make sure their tone aligns with Pinch’s clinical credibility and luxury feel. From there, I’d prioritize influencers who value education and transparency, especially those comfortable explaining why treatments work and highlighting practitioner expertise. I’d also explore partnerships with local creators in key markets so Pinch feels personal and accessible, not overly polished or out of reach. The goal would be creators who make Pinch feel like a trusted, indulgent upgrade to real life, not just another beauty trend.