Instagram is great for showcasing aesthetics, carousel posts, and advertisements via photos or reels. On the other hand, TikTok is great for influencers who are vlogging days in their lives and integrating Pinch into their schedules, narrating their overall experiences, and also showcasing befores and afters. Instagram would be more formal, and TikTok is more casual, I truly believe both could be used effectively to promote the benefits of Pinch and your mission to make everyone feel like the best versions of themselves and comfortable in their skin. However, as someone who thinks behind the scenes and authentic content is more effective, TikTok might lend itself more to be a go to for keeping your audience updated on what you offer and also making new viewers aware.

I would use certain key words related to beauty, wellness, and self-care in specific cities, narrow down influencers, and focus on specific content they’re posting to see how it might align with Pinch.

In a past internship with JoJo’s ShakeBAR, I filmed content for them on the street and inside restaurants. I did an original interview style trivia video outside of one location restaurant with a family: https://drive.google.com/file/d/1Z4GRlN6fDvN7vk96TRp1MOJdktkWKYrF/view?usp=drivesdk