The one video per week schedule works well for me. And depending on my course load, the potential of continuing more long term may work out too.

With your mission heavily rooted in makeup for everyone based on the uniqueness that makes us who we are, it makes me think about how the winter season gets the best of us. It can be in depressing seasonally and feel dull, and as a result, continuing on with our own personal styles and regular routines may feel out of reach. Creating content that shows how easy it can be to elevate a simple winter look or integrate product in minimal ways, to emphasize doing what makes us feel our best no matter the time of year. This could be pairing a lipstick with an outfit, cold weather wellness hacks with lip oil, or spreading joy with giving the gift of Poundcake to friends and family. Focusing on a message of being the color and positivity that gets us through the winter time.

I do my research on the product itself and why the relaunch matters, and how it fits in with my own lifestyle so they blend seamlessly and authentically. I then also look at current trends and what is peaking people’s interest to integrate similar themes in that connect with the relaunch and what I have to say about it.