At the start of the Fall 2024 Semester I did complete formal rush at McGill University, and although I received a bid to join a sorority I ultimately decided it was too much of a time commitment during my first semester. I am planning on pursuing COB (continuous open bidding) during either the Winter 2025 or Fall 2025 semester.

@sadiemacdonnell

While I haven’t implemented a full marketing strategy targeting college students, I’ve created engaging social media content for past jobs that increased visibility and drove participation in events. For Exposed, I’d leverage my creativity to develop fun, relatable TikToks and Instagram posts tailored to student life. For example, I’d create content showcasing “Most Likely To” challenges featuring popular campus spots or stereotypes, encouraging students to join in and share their own experiences. I’d also explore partnering with other campus influencers or organizations to maximize reach and build buzz.