I’ve genuinely been a fan of Benny’s marketing and aesthetic for years — I found your TikTok a while ago and immediately loved the curated, intentional vibe. The branding feels elevated and self-aware in a way that really stands out in the energy drink space. More personally, I recently cut out traditional caffeine because I found it was making me jittery and anxious, and I didn’t like feeling dependent on it just to function. That shift made me much more aware of how I consume energy products and why “caffeine-conscious” matters. Benny’s positioning around everyday, balanced energy resonates with me on a real level. As a Canadian girlie, I also love supporting strong Canadian brands that are doing something different. The packaging, the interesting flavours, the whole aesthetic — it makes you feel better both physically and visually about what you’re reaching for. I’d love to create content that reflects that elevated but approachable energy.

While I haven’t completed a formal CPG partnership yet, I can effectively create short-form lifestyle content centred around routines, productivity, and wellness. I’m comfortable filming product-forward but organic-feeling videos, incorporating storytelling and hooks designed for retention. I understand how to present everyday-use products in a way that feels natural rather than promotional.

1. “Caffeine Audit” POV series: Quick, relatable TikToks where I compare how much caffeine is in common student staples (triple espresso, energy drink, cold brew, etc.) vs. Benny — positioning it as the smarter, more balanced option.

2. Study-with-me / realistic productivity resets: Short “finals week” or “library grind” videos showing a realistic study routine featuring Benny as the go-to energy boost.

3. Morning routine: Day-in-the-life format showing how Benny fits into your morning and helps you start your day.

4. Campus street-style interviews: Quick “What’s your caffeine order?” interviews with students, then introducing Benny as an alternative. This builds personality, relatability, and community engagement.