To amplify WOLFpak’s visibility on campus, I would engage student organizations and communities that are active, social, and connected, such as Greek life chapters, athletic clubs and intramural teams, student government and campus leadership groups, and special interest clubs like dance, music, or esports. Partnering with these groups would help reach highly engaged students, create buzz through word-of-mouth, and naturally integrate WOLFpak into popular campus events and social circles.

During my internship with a haircare company, I successfully promoted their products by creating social-first content that highlighted the products in real-life routines, reviewing submissions from influencers, and approving posts that showcased the brand authentically. This approach increased engagement and awareness because the content felt relatable and practical for the audience, showing how the products fit seamlessly into daily life.

I would attract students to a WOLFpak campus event by creating short, energetic social media videos that highlight the fun and community of the event, using real students, music, and quick clips of games, giveaways, or performances. I’d include clear calls-to-action like “Join us on the Quad this Friday!” and feature recognizable campus spots or traditions to make it feel familiar and exciting, while showing how easy and fun it is to participate.