For an in-store video supporting a major retail launch, I’d focus on creating a visually punchy, loop-friendly asset that grabs attention and educates quickly. I’d highlight the product’s key benefits—like vegan, zero sugar, and plant-based—using bold text overlays, clean animations, and lifestyle visuals that reflect the brand’s vibe. The goal is to spark curiosity, drive impulse interest, and reinforce brand identity, all within a few seconds. I’d also ensure the video aligns with the broader campaign strategy so it feels cohesive across platforms.

I’ve created content for 100+ wellness and lifestyle brands, with a focus on driving awareness and engagement around retail offerings. My work blends visual storytelling, platform-specific strategy, and a deep understanding of wellness consumers to highlight product benefits and spark interest—both online and in-store.

I have two dogs. One is a Chihuahua mixed with a weenie dog. The second one is a toy poodle mixed with a Shih Tzu I believe!