On campus, I would make it a mini experiential destination. I'd create a makeshift vanity that would display the products and allow people to test them. So it doesn't get too crowded at the station, I would love to have handheld mirrors so more people can experience the product at a time. Off campus, it would be more of an exclusive social event where I'd have people sign up to receive products after completing activity-based, makeup-focused activities. My favorite thing about makeup is that one product can have multiple purposes. I'd propose a challenge in which someone selects a random item and creates a complete makeup look using it. The participant can choose a "safety" Colourpop item for aid (i.e., concealer).

I'm a performer, and many of my peers who are great performers but beginner makeup artists could be attracted by the brand. I could see myself doing GRWM before performance days. I'm even a dance teacher, so it would be great to vlog me applying the makeup to my students, which would heighten the community aspect of sharing makeup, referring to my previous point of girlhood.

It's playful! It allows me to maintain a mature look while preserving the lightheartedness of girlhood. The brand is approachable in both its price point and user-friendliness. Colourpop has definitely helped me refine my makeup journey more.