I looked at your website and did not see any links to TikTok, LinkedIn, etc. So the first thing I would do would be to create social media channels (if you haven't already) and link to them on your website. I did a quick check of your website and believe there are a lot of opportunities to implement SEO as well.

TikTok would be a great social media channel to build for a brand like Ciao Pappy - there are a lot of fun videos that could be made centered around UGC and building a community/brand of real users in their everyday lives. I can see this brand being used on TikTok to create recipe videos like this one https://www.tiktok.com/@cosettecutie/video/6843519148014816518?q=pasta%20recipe%20marinara&t=1693351321852 or a video like this https://www.tiktok.com/@emptycupboardcook/video/7186382095525137710?q=pasta%20recipe%20marinara&t=1693351321852.

To launch a new flavor on social media, the first step I would take is designing and implanting a teaser campaign. This will build awareness and suspense for the upcoming flavor launch. This campaign would focus on generating curiosity, making the viewer feel like they are part of something, and provide an interactive experience that will boost engagement. I would also use store call to actions like "Follow us on social media for more updates." Additionally, I would ask for users to comment what they think the new flavor is. I would use a similar tactic for email marketing and have something like "Subscribe to our mailing list to stay updated." I would focus on strong imagery and a sense of urgency. Along the lines of "Product launches in 01 days and 2 hours and 32 minutes" with a countdown and an image with the new flavor covered.