The collagen products or sleep aid products!

I treat Instagram and TikTok like two completely different audiences, even if I’m talking about the same product or idea.

On TikTok, my content is more raw and fast-paced. I focus heavily on the first 1–2 seconds with a strong hook, jump straight into the point, and keep the editing quick to match shorter attention spans. It’s very trend-driven, so I’ll lean into sounds, storytelling, or relatable moments that feel native to the platform. The vibe is “this just popped up on your For You page,” not something overly planned.

On Instagram, especially with Reels, I still keep it engaging, but I make it a bit more polished and intentional. I pay more attention to aesthetics—clean visuals, good lighting, and a cohesive look that fits my overall profile. I also think about shareability and saves more, so I’ll include clearer value like tips, mini-guides, or captions that add context.

As a TikTok creator, I’d say authentic and engaging UGC is all about feeling real, not like a commercial. The best videos look and sound like something you’d send to a friend—natural lighting, casual vibe, and just talking how you normally would.