Sabrina
I am a graphic designer/art director focusing on building brands and social media content creation. I am also a self-taught mixed-media artist inspired by life experiences and many artists and creatives.
About Me
Humber College Institute of Technology and Advanced Learning
Class of 2023
Toronto, ON, Canada
Interests
Interview Questions
Companion Candles
Content Creator
Take a look at our Insta: https://www.instagram.com/companioncandles/ What would you suggest (literally anything!!) to help us grow?
On the Instagram platform, it is visually important to storytell the brand and its message. To take it up a notch, you can use creative but trending executions (example; a mascot to help people visually remember the brand). Another way to grow your brand is to use UGC, and to have specific influencers that believe in the brand. One more way to increase presence of your brand is to create community engagement. Creating a series helps grow awareness about the brand in the long run. Have the audience “join” the brand story.
Companion Candles
Content Creator
Take a look at our TikTok: https://www.tiktok.com/@companioncandles What would you suggest (literally anything!!) to help us grow?
Introducing the candle in video form is a start. I would suggest to show more of the physical product and emphasize what your brand stands for. Highlighting the unique aspect of the candle will make your brand stand out. Brand storytelling is one thing to help grow, as well as, using TikTok trends/audio/ hashtags to relate to your brand’s primary target audience. One last tip to help grow the Companion Candles on TikTok is to really use visual aesthetics and incorporate design. Keep the brand voice consistent, visually.
Bonfire Apps
Content Creator For A Couple Game
what's your tiktok / ig?
TikTok: classic.castro
Instagram: Classiccastro