My followers engage the most with vlog-style and lifestyle content that feels authentic and relatable. This includes day-in-the-life videos, college routines, campus experiences, productivity content, fashion and beauty recommendations, and voice-over style storytelling. I’ve noticed that content performs best when it feels casual and personal rather than overly polished or scripted. I enjoy creating content that shows real moments from student life while naturally incorporating products or apps into my routine. Voice-over content especially helps me connect with viewers because it allows me to tell a story, share recommendations, and make the content feel more engaging and conversational.

I would naturally incorporate Sortd into my TikTok content by showing how I already organize and save products as a college student. Instead of making the videos feel like ads, I would create relatable lifestyle content around situations where the app is genuinely useful. Some examples include: creating a “things I’m buying for next semester” wishlist, saving outfit inspiration, and tracking price drops on clothing items. Building birthday or holiday gift lists to share with friends, organizing dorm essentials, beauty products, or travel items in one place.

Starting with a strong hook that is already authentic to the content I make, doing a product review with live talk and portioned voiceovers.