For this video, I’d lean into a “clean girl, conscious beauty” vibe by visually highlighting softness, natural lighting, and minimal, fresh makeup. I’d start with a quick hook like “trying a vegan mascara that’s supposed to give fluffy lashes…” and capture my real-time reaction as I apply it. To emphasize the vegan and cruelty-free aspect, I’d subtly incorporate it into both visuals and storytelling. For example: Clean, nature-inspired shots (plants, sunlight, soft tones) to reflect the brand’s values On-screen text like “vegan & cruelty-free but still giving volume??” A quick mention of how I love using products that align with conscious beauty without sacrificing performance The focus would stay on the transformation, showing close-up lash shots, layering the mascara, and reacting to the “fluffy” effect in real time. I’d keep it authentic and slightly conversational, like I’m talking to a friend, which helps build trust. Overall, the goal is to make the brand’s values feel effortlessly part of a modern beauty routine, showing that you can get high-performing, aesthetic results while still being mindful about the products you use.

https://www.tiktok.com/@sciliapriscilia/video/7612016210833673503

We are on Semester 2 and My last week of Classes is May 2nd, 2025.