The beauty brands I love and most closely follow are Tata Harper, Indie Lee, Krave Beauty, RMS, and Gisou. Each of these beauty/skincare/haircare brands grew with the purpose of providing customers with safe and effective ingredients, while also acknowledging the importance of shipping with sustainable packaging and producing products with an awareness for it's effect on the environment. I also love that most of the brands listed above share images of women who are older and not just women who are young. Wrinkles are signs of a life lived and sharing images of the natural aging process emphasizes the beauty of life within any age, not just the 'perfect' skin of a young model. I've grown to hold a deep appreciation for the practice of taking care of my body and celebrate any brand, or individual, who shares the same mindset.

The current trend on TikTok (that I have seen) usually involves a soft song playing over a short video of little day-to-day moments. I believe this is a great way to promote the Female Founder Collective. Most young adult consumers go to social media in order to escape, for relatability, or for inspiration on where to begin. The Female Founder Collective highlights women who made the choice to begin again. These are the women that I believe consumers would wish to see. Create a TikTok of a couple Female Founders working on their businesses, but from angles that makes the viewer feel as if they are working with them on their projects.

I am proud of my Instagram. As strange as that is to admit, there is an artistic beauty to the ways in which people post. While I am far more than my instagram, pieces of me can be found within my photos. I choose pictures that make me smile -- pictures of my friends, my family, of a flower swaying in the wind, or even of the light hitting my bed in a perfectly simple way. I am proud of this particular social channel/platform because it feels the most like me. The little photos I post are captured moments that my eyes wish to permanently collect. They are the found moments that make my instagram wonderfully mine.