I focus on keeping the visuals clean and intentional while letting the delivery feel human. I’d lean into formats like simple routines, GRWM-style clips, and honest first impressions; content that feels like a recommendation from a friend, not an ad, or what aesthetic the product matches with cute style guides. Throughout all this I'd maintain a cohesive, bright aesthetic that matches the brand. This balance helps the content feel aspirational but still accessible to the audience.

Yes, I’m very comfortable creating content for both TikTok and Instagram, especially short-form video that feels authentic, trend-aware, and natural on camera. I can tailor content to each platform’s style; TikTok for strong hooks and storytelling (slightly longer form content, and Instagram Reels for a slightly more polished but still relatable feel (shorter form content). Beyond those, I think Pinterest would resonate well with this audience for aesthetic skincare routines, product flat-lays, and summer-inspired mood board content that aligns with the brand’s visuals and discovery-driven browsing.

I've heard of it, have not tried it yet but would like to try it for its easy application and quality