Saba
I'm a Marketing major with a concentration in Product and Brand Management. I work on the marketing team, as well as the Video Content Head for the HerCampus chapter at VCU.
About Me
Virginia Commonwealth University
Richmond, VA
Marketing, Concentration: Product and Brand Management, Product and Brand Management
Class of 2027
Richmond, VA, USA
Skills
My Clubs and Associations
HerCampus
Women in Business
American Marketing Asscoiation
Ethiopian Student Union
Interests
Endorsements
Recently Active
Well Connected
Campus professional
Brands I Follow
Interview Questions
Saint James Iced Tea
College Events Brand Ambassador — Fall 2026
What local business's or stores would you like to see Saint James sold at?
I would love to see Saint James at convenience stores, such as Wawa and CVS! Places like these are usually around college campus and are easily accessible. In addition to that, it would be amazing to see Saint James sold at college markets. Having Saint James available in places where students visit often would not only make access easier, but it would also help increase brand awareness!
Saint James Iced Tea
College Events Brand Ambassador — Fall 2026
If you had unlimited Saint James product, plus access to assets like coolers, merch, and a small budget, what activation would you plan on your campus — and how would you make sure people actually show up?
An activation I would plan would be eye catching, welcoming and energetic. Whether thats having a fun theme, interactive games and activities, a photo booth or music, I'd want to make sure to create a experience that brings students in and is fun.
To build hype, I'd create social media countdowns, distribute flyers around campus and partner with student organizations to spread the word. On social media, I'd post teasers on my Instagram story, leading up to the activation day, and slowly reveal details to build anticipation and curiosity!
Saint James Iced Tea
College Events Brand Ambassador — Fall 2026
What student groups would you partner with to spread brand awareness?
I would love to collaborate with the organizations that I'm in, which are ESU (Ethiopian Student Union), American Marketing Association, Women in Business and Her Campus. I would also partner with club teams, such as Women Volleyball, Club Soccer, etc. Partnering with student groups of all types, whether its professional, academic, sports, sorority/fraternity life, cultural, etc would be the best way to spread awareness!