classic example of branded content is the Coca-Cola “Share a Coke” campaign. 🔗 Example: Here’s a simple explanation of it: Coca-Cola replaced its logo on bottles with people’s names (e.g., “Share a Coke with Rahul”). People started buying bottles with their own or friends’ names and sharing photos online.

Concept: After midnight, people become a different version of themselves. A serious office worker turns into a cereal-mixing rebel at 1:30 AM A gym enthusiast orders triple burgers A “healthy eater” suddenly wants desserts + fries Execution: Short, cinematic ads showing a transformation triggered by hunger. Tagline: “Meet your midnight self. Feed them.”