I would share my own results and simple routines using Dickinson’s products, then create challenges like a weekly “Toner & Tea Talk,” which is like a version of the TikTok trend "Get Ready With Me" or a 7-day glow challenge that everyone can join. I would also host study-break events where people can sample products. By combining authentic results, trending TikTok-style content, it would help students get into staying consistent with their skincare goals.

To encourage my peers to commit to clear-skin goals with Dickinson’s, I would focus on making skincare feel fun, and community-driven. I would share my own results and simple routines using Dickinson’s products, then create challenges like a weekly 7-day glow challenge that everyone can join. By combining authentic results, trending TikTok-style content, and a supportive group vibe, it becomes more motivating for students to stay consistent with their skincare goals.

I am not in any clubs but I’ve worked on multiple social media campaigns, including creating branded videos for Gauth and CapCut. As a social media intern, I also recruited and onboarded students to join the Gauth creator program, communicated campaign guidelines, and helped keep content consistent and engaging. Through these experiences, I’ve developed skills in short-form video creation, trend-based content strategy, and coordinating with creators to meet campaign goals.