Each month, I would create Instagram Reels and TikToks showing Vita Coco as part of my daily college routine, like going to class, working out, or hanging out with friends, and use Stories for polls, taste tests, and quick check-ins. I’d focus on authentic, lifestyle-style content that feels natural and relatable to students. On campus, I’d activate Vita Coco through Greek life by bringing it to my sorority (Zeta Tau Alpha)'s chapter meetings, sisterhood events, and recruitment work week. I’d also share it at study sessions, intramural events, and campus-wide activities to introduce it to more students.

My favorite Vita Coco product is the original coconut water, and I usually drink it after workouts or during the day to stay hydrated and refreshed.

I believe Instagram is the most effective social media platform when it comes to buying products. Instagram is effective because it is easy to use, visually engaging, reaches many people quickly, and helps users connect, share, and promote content in one place.