Concept: Highlighting that the cereal is so good/healthy that roommates will try to steal it. • The Scene: A guy catches his "non-fitness" roommate wearing a fake mustache, trying to sneak a bowl of Man Cereal from the pantry. • The Joke: When caught, the roommate panicked-ly justifies it by saying, "I just wanted to feel the gains!" while flexing a very non-existent bicep. • The Hook: Text overlay: "So good, even the 'cardio-only' roommates want some."

Gen Z and Millennial fitness enthusiasts who grew up on sugary cereals but now prioritize protein and low-carb diets. They want the comfort of childhood without the "sugar crash."I’d use TikTok and IG Reels featuring "What I Eat in a Day" content. Partnering with fitness micro-influencers to show the cereal as a high-protein post-workout snack or a midnight craving killer makes the product feel like a life-hack rather than just a breakfast food.

I’d focus on the 'Expectation vs. Reality' of gym culture. Instead of just high-energy workout clips, I’d mix in the relatable struggles—like the awkward eye contact with a gym mirror, the internal battle of choosing between one more set or a post-workout snack, or the 'pre-workout jitters.' By highlighting the unpolished, funny moments, the content becomes more shareable and feels like a real conversation with a friend.