Open with a relatable pain point and a clear outcome promise in the first 3–5 seconds. Show a split-screen “before vs. with AI” micro-demo, with a visible timer to prove speed. Overlay simple metrics (time saved, accuracy lift, cost reduction) as counters that tick up in real time. Use a tight, plain-language voiceover that translates features into outcomes (“from 20 clicks to 2”). Visualize the workflow (input → AI assist → human edit → final) to demystify how it works. Include a 10–15 second mini case study from a specific role (e.g., recruiter, analyst) to ground the benefit. Highlight human-in-the-loop controls—show the moment of edit/approve to build trust. Acknowledge one limitation and the safeguard in a single line to boost credibility. Add quick social proof (user quote or star graphic) without pausing the narrative. Use kinetic typography to punch key outcomes (“2× faster,” “fewer errors”) and keep energy high. Keep visuals consistent and minimal; let the on-screen results do the selling. Close with a one-sentence value recap tied to the opening pain point.

Start with a real hook: Open on a candid moment (“I bombed my first PM interview because I did this…”) to signal honesty and relevance within 5 seconds. Be on-camera, not over-produced: Natural light, minimal makeup, plain background, lav mic—polished but human. I keep minor imperfections (a laugh, a quick pause) so it doesn’t feel scripted. Show, don’t tell: Live demo of a question breakdown (e.g., “Tell me about a time you disagreed…”) with a split screen: my whiteboard notes + me explaining the structure (Situation → Stakes → Action → Outcome → Reflection). Tight, story-first scripting: Bullet beats, not verbatim lines. Each segment ends with a concrete takeaway or template viewers can reuse immediately. Interactive moments: Built-in pauses—“Pause here and write your 3 bullet ‘wins’”—and on-screen prompts to practice out loud. Proof through examples: Include one strong “before/after” answer edit so viewers hear the difference between rambling and concise. Inclusive & accessible: Subtitles, high-contrast captions for key formulas (STAR, CAR, “Impact > Activity”), and diverse example scenarios (new grad, career switcher, non-native speaker). Pacing & pattern breaks: 60–90 sec chapters, B-roll of note-taking/virtual interview UI, quick cutaways to keep energy up without feeling flashy. Credibility without name-dropping: Briefly surface data (“This structure cut my average answer from 2:40 to 1:30 in mock panels”) and a simple checklist at the end. Call to action that serves the viewer: “Try this exact template in your next mock. Comment your role + toughest question—I’ll record a 60-sec teardown of one reply.”

My team used a wellness brand’s mobile app to reorder products, but many people abandoned the cart at the payment screen. Over a week, I documented the flow with screenshots and timed each step. I noticed the app forced account creation before checkout, auto-applied an expired promo code (triggering an error), and hid Apple Pay/Shop Pay behind a “More” menu. I sent a concise write-up with three fixes: (1) enable guest checkout, (2) validate promo codes earlier and surface clear error text, (3) surface express pay buttons on the first checkout screen. I mocked up the revised screens in Figma to show exactly where buttons and messages should go.