I’d focus on creating urgency and making the offer really easy to access. I’d highlight that it’s limited-time so people feel encouraged to act quickly, and then push it out across channels like social media, email, and maybe even flyers depending on the audience. I’d also make the messaging super clear and eye-catching, and keep the process simple with direct links or QR codes so there’s no barrier to redeeming it.

I’m currently part of the Fashion Business Club at Temple, where I serve on the e-board as Social Media Coordinator. I also stay involved with events and projects through the Advertising program, which gives me opportunities to collaborate with other students on creative and marketing-focused work

I previously tested a pair of gold-plated hoop earrings for a small boutique brand. During my testing, I paid attention to how comfortable they were for long wear, how secure the clasp stayed after repeated use, and whether the finish held up to everyday conditions. After a couple of weeks, I noticed the clasp loosened slightly and the hoops didn’t feel as secure, and I also saw the plating beginning to fade along the inner edge where it rubbed against skin and hair products. In my feedback, I suggested strengthening the clasp mechanism and using a more durable plating process for high-contact areas. The brand appreciated these insights and made adjustments to improve both durability and customer experience.