If I were in charge of Hayati’s socials for a week, I’d start by looking at the analytics to see what content is resonating most. I’d then plan a few posts around trending sounds and formats on TikTok and Instagram, but tie them directly to Arab culture and Hayati’s products so they feel authentic. I’d also focus on engaging daily — replying to DMs and comments, and interacting with related Arab food and culture accounts — so the brand feels active and part of the community. The goal would be to boost engagement while making the brand more relatable and culturally connected.

I’d say my favorite content creators are Ludwig Ahgren, Cold Ones, and Core A Gaming. What I like about them is that their production quality is really high, but their content still feels authentic and true to YouTube. It doesn’t feel like overproduced corporate media.

I would say that YouTube does a great job with it's social media presence. Telling the stories of content creators who went from making content from their room to making huge productions.