One of the most successful content campaigns I worked on was in collaboration with my teammate Eric for a limited-edition menu item at a local food spot. We wanted to build hype quickly, so we created a short-form video series showcasing behind-the-scenes prep, taste-test reactions, and UGC-style storytelling around the product. Eric focused on capturing dynamic shots and editing for virality, while I handled the creative direction, scripting, and posting strategy across TikTok and Instagram.

I stay updated on the latest food trends and social media content strategies by combining daily research with real-time platform engagement. I regularly follow trend-focused accounts and newsletters like The Food Institute, SnackShot, and Eater, which help me catch emerging flavors, formats, and consumer behaviors early. On the social media side, I monitor platforms like TikTok, Instagram, and Pinterest using tools like TrendTok and Meta’s Creative Hub to identify viral formats and algorithm changes. I also study how top food brands and creators adapt trends into branded content — and apply those learnings by testing and analyzing what works best with my audience or niche.

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Game changer for soreness and sleep!I started using NFuse Magnesium Lotion after workouts and before bed, and I’m honestly impressed. It absorbs quickly with no greasy feel, and I’ve noticed way less muscle soreness the next day. I also feel more relaxed at night — it's become part of my wind-down routine. Highly recommend for anyone dealing with muscle tension or trouble sleeping. Bonus: no weird smell like some other magnesium products!