I’d first figure out what the brand wants people to feel when they see the video. Then I’d make something short and eye-catching, clean shots, smooth transitions, maybe real people using the product. The main goal is to grab attention fast and make the product look worth checking out.

I haven’t worked directly with wellness or lifestyle brands in a store, but I’ve created social media content and visuals with a similar style, clean, positive, and focused on aesthetics and clarity. I understand what grabs attention in that space: natural lighting, calm colors, and short, clear messages that fit the brand vibe.

When I test apps or tools, I just keep it real ,I say what I liked, what didn’t work, and what confused me. If there’s a bug or something weird, I explain what I was doing when it happened and how I think it could be fixed or improved. I try to be straight to the point so the feedback actually helps.