Authenticity requires us to prioritize and embrace our differences in a capitalistic society that directly benefits from our similarities. Authenticity means operating from morals and values and leading with love. Authentic people maintain their morals in the face of adversity.

I would utilize my visual skills in photography and videography to create content that connects the customer to a wanted feeling or result (FOMO) and creates a sense of scarcity and urgency. In a video, I would use upbeat music, quick edits, and attention-grabbing typography/graphics to sculpt an aesthetic that prompts customer excitement. I would offer a deal that ended on a timeline to foster a sense of urgency. If I were making content in the spring, I could advertise that by starting this skin care product today, you could enjoy makeup free skin by summer. This further fosters a sense of urgency while also giving the customer "FOMO" for a feeling they want that your product could help to provide!

In responding to a negative review, it is crucial one is patient and thoughtful. I would respond in a timely manner. In my response, I would focus on validating the customer's issues and needs. This ensures the customer feels heard and understood. I would personalize a respond where I apologized for their experience. In cases when possible and appropriate, I would suggest a brief way to mitigate the issue and make it up to the customer.