Interview Questions
Theniya
TikTok & UGC Content Creator

What are 3 to 5 pieces of content You would create for Theniya that clearly reflect our brand, but also feel genuinely ‘you’ and natural for your audience? For each idea, share the hook and the quick storyline.
1. Hook: “Here’s how I sneak in a little luxury with Theniya ”
Storyline: Quick cuts of your morning routine using Theniya products- working/studying -ending your day relaxed. Keep it fast, casual, and relatable.
2. Hook: “Needed a quick reset… and these hands needed it too” Storyline: taking a break from studying, scrolling, or sipping tea → applying Theniya hand cream, gently massaging hands. Keeping it cozy, casual, with soft lighting — small personal moments make it feel genuine.
3. Hook: “These hands have seen better days… but not for long” Storyline: Show dry, neglected hands, applying Theniya cuticle oil, hand cream, or nail mask- hands looking soft, hydrated, or nails polished. close-up and honest, with a little hand movement or gesture
Theniya
TikTok & UGC Content Creator

What makes beauty content go viral on TikTok?
Beauty content goes viral on TikTok when it combines relatability, visual appeal, and trends. People love satisfying transformations, quick tutorials, and relatable “fails vs wins”, especially when paired with trending sounds, strong hooks in the first few seconds, and aesthetically pleasing visuals. Engagement boosters like asking questions, using text overlays, or encouraging duets also help the algorithm push the content to more viewers.
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please link an example of branded content:






