My Portfolio
UGC tiktok account- Alinea
Alinea is a Gen Z–focused investing app founded by two women who left Wall Street. I was a UGC creator and ran a dedicated UGC page, generating over 10M views for the brand.
UGC TikTok - SItch Matchmaking Example Work
Sitch Matchmaking is an AI-powered matchmaking platform. I was a UGC creator for them and managed a dedicated UGC page.
UGC Tiktok- Phind.AI Example Work- Rujala
Phind is an AI-powered search engine built for developers. I was a UGC creator for them, where I helped accumulate over 5 million views for their page. This is the UGC page I created for them
Interview Questions
Path
TikTok Content Creator

How do you stay updated on TikTok trends and incorporate them into your content?
I’m on TikTok every day, so I’m constantly seeing what sounds, hooks, and editing styles are taking off. I also keep a weekly trends doc for myself where I track what’s blowing up and brainstorm ways to adapt them for the brands I’m working with. That way, i’m making sure it actually fits the product and feels authentic to the audience.
Lulu Loyal
Lulu Loyal UGC creator

Do you have previous experience with UGC?
Yeah, I’ve done a lot of UGC projects for different brands. I handle everything from researching trends and scripting to filming, editing, and delivering ready-to-use content. I’ve worked with brands in finance, matchmaking, lifestyle, and more, and I always make sure the videos feel authentic while still hitting the brand’s goals. Here are some examples:
https://www.tiktok.com/@rujphinds
https://www.tiktok.com/@investwithruj https://www.tiktok.com/@alineainvest.app/video/7486993665542409514
Rizz Wiz
Content Creator for Rizz Wiz

How do you adapt your content for different platforms?
I keep the main idea the same but switch up how I tell it for each platform. On TikTok, I focus on quick hooks and trending sounds to grab attention fast. On Instagram, I’ll make it a little more unhinged and playful so it stands out in the feed.