Rujala Nepal
hey! i’m rujala, i’m a communication student at ut austin, and i love meeting new people + trying new things. i’ve been in the content space for about a year now doing ambassadorships + ugc, :)
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Campus professional
About Me
The University of Texas at Austin
Bachelor of Communication Studies
Class of 2028
Austin, TX, USA
Skills
Interests
Brands I Follow
My Portfolio
UGC tiktok account- Alinea
Alinea is a Gen Z–focused investing app founded by two women who left Wall Street. I was a UGC creator and ran a dedicated UGC page, generating over 10M views for the brand.
UGC TikTok - SItch Matchmaking Example Work
Sitch Matchmaking is an AI-powered matchmaking platform. I was a UGC creator for them and managed a dedicated UGC page.
UGC Tiktok- Phind.AI Example Work- Rujala
Phind is an AI-powered search engine built for developers. I was a UGC creator for them, where I helped accumulate over 5 million views for their page. This is the UGC page I created for them
Interview Questions
Musey
Social Media Coordinator
What kind of content do you think works most for getting app downloads?
The content that usually drives the most app downloads is relatable problem-solution content. When people see a real situation they deal with and then immediately see how an app solves it, they’re much more likely to try it. Formats like “POV,” “apps you need to know,” or “this app just fixed my biggest problem” tend to perform really well because they create curiosity and show the value quickly.
Musey
Social Media Coordinator
What kind of content do you enjoy making the most?
I enjoy making short-form, relatable content the most. I like creating videos with strong hooks that feel natural and entertaining while still delivering value, whether that’s lifestyle, student life, or showcasing apps and tools in a way that feels authentic rather than like an ad.
Musey
Social Media Coordinator
How do you typically share things you are excited about to get others interested in them?
I usually share things through short videos or posts that highlight why I’m excited about them in a relatable way. I focus on hooks that grab attention and show how it fits into everyday life so people naturally get curious and want to try it too. I also share things through group chats and conversations with friends, which often gets others interested quickly.