I stay updated on the latest beauty and fashion trends by actively following influencers, beauty gurus, and trendsetters on platforms like TikTok. I also keep an eye on fashion and beauty blogs, as well as trending hashtags, to ensure I'm aware of what's popular. By constantly browsing these sources, I can incorporate fresh trends into my video edits and keep my content relevant and engaging.

I created a TikTok video comparing a fat vs. muscle model from my job, introducing the size-weight illusion, which many people weren't familiar with. The video gained over 60K likes, sparked tons of discussion in the comments, and encouraged viewers to share their own thoughts and experiences. This showed me the power of creating engaging, educational content that gets people talking which is something I'd apply to future UGC campaigns to drive interaction and brand awareness.

I approach content creation by putting myself in the audience's shoes and focusing on what feels engaging, relatable, and genuinely helpful. Since I'm also in my early 20s navigating finances, I'd share personal experiences and money-saving hacks in a way that's easy to understand and entertaining.