Interview Questions
FORAH
FORAH Brand Ambassador

If you had one week to introduce FORAH to young professionals, what would you do?
If I'm introducing FORAH at an in-person event, I would first introduce them to the idea of adventure with imagery of mountains and beaches. I would then introduce them to a few products, and explain that the ingredients used are cruelty free and reef safe. The environmentally-conscious part of the audience would be the most intrigued by this, especially from the emotional appeal I used in the beginning.
FORAH
FORAH Brand Ambassador

In your own words, how would you describe FORAH to a friend who’s never heard of it?
I would describe FORAH as a brand that makes you think of vacation. The inspiration the products draw from mountains and seas make you think of adventure, and you know that the products will help you explore those places. For example, the sunscreen will help you protect yourself from the sun as you enjoy the sand and sea.
FORAH
FORAH Brand Ambassador

What kind of brand content immediately turns you off as a consumer?
The "Stop, don't scroll" introductions where the creator doesn't get right to the point. A lot of viewers scroll past lots of videos very quickly, the "don't scroll" hook doesn't work that well anymore.







