My Portfolio
Interview Questions
Seed
Seed Content Creator

What types of content do you find most effective for engaging health-conscious consumers?
I think the content that catches consumers off guard. I instantly swipe past content creators that post "here's how I fixed my gut health in 10 days..." and then show a pink package with no science-backed evidence of the product being functional. I love storytelling, and I appreciate the slower-paced, calmer reels or carousels that actually emphasize how this product will fit within your existing life. It may change your life, but making that claim right off the bat causes a weird dissonance between the consumer and brand. I want to use authentic storytelling with an extension of the existing beautiful visuals Seed already uses in order to create an artistic representation of this product's offerings.
Seed
Seed Content Creator

What makes you a good fit for a content creator for seed?
I have been following Seed since you started the DS-01 in 2018, and have since been fascinated with your brand, emphasizing the science behind the human microbiome. As someone who is very interested in science and nature, I think I can artfully tie together the connection between the human biome and the biome we reside in, and create a video that captures the essence of what Seed means as a brand.